The Course

Dive deep into the art of connecting community and commerce in our hands-on course that's all about breathing new life into the heart of local economies. Gain insider knowledge on how to effectively market products and services that are unique to your region, craft engaging narratives around the local culture, and build a loyal customer base that's proud to support hometown businesses. From tapping into the power of social media to exploring collaboration opportunities within your community, we'll equip you with the tools and techniques essential for transforming your local venture into a buzzing hotspot.

Whether you're an artisan, a small business owner, or a start-up enthusiast eager to make a mark on your local scene, this course has got you covered. We'll show you how to leverage your locality as a competitive advantage, create value that resonates with your neighbors, and most importantly, how your enterprise can contribute to sustainable local development. By the end of this journey, you'll not only master the blueprint for local selling success but also emerge as a community influencer ready to spark economic growth right where it matters the most – at home.

What you will learn

I started this course with a clear vision: to empower newcomers like you with the tools and strategies needed to excel in the vibrant world of local trade. Every lesson is carefully designed, drawing from years of expertise and real-world experiences, ensuring that each concept is not only practical but also easily digestible. You'll begin to see the beauty of community-based selling, where every transaction is an opportunity to strengthen ties and grow your network. The structure is intuitive, guiding you through from the basics all the way to advanced tactics, all neatly packaged to deliver a learning experience that is as enjoyable as it is beneficial. Rest assured, with this course, you're gaining a strong ally in your journey to becoming a standout seller in the local marketplace.

Curriculum

  Introduction
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  Target Audience
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  Ideal Outreach Cadences
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  Template Creation 101
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  Facebook/ Instagram Messaging 101
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  Sales Call 101
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  Follow up, follow up, follow up
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  Asking for Referrals
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  Conclusion
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Your instructor

Ashley Fischer is a seasoned professional with over a decade of experience in the field of local commerce and sustainable business practices. As a dedicated advocate for fostering strong community economies, she has worked extensively with local entrepreneurs and small businesses, helping them to develop strategies that maximize their local market potential. Her expertise lies in crafting unique selling propositions that resonate with community values and in navigating the intricacies of local supply chains.

In her role as an educator for the "Selling Local" course, Ashley brings her wealth of real-world knowledge to the classroom, offering students an invaluable perspective on the local market landscape. Her passion for supporting regional artisans and producers shines through in her teaching, where she emphasizes the importance of building relationships and leveraging local networks to create thriving businesses. Ashley is deeply invested in the success of her students and is committed to guiding them in making a positive impact on their local economies through responsible and innovative selling techniques.

Strategic

Mastering the Art of Hyper-Local Sales Strategies

Innovative

Redefining Community Engagement in Sales

Impactful

Creating Significant Local Market Presence